Yesterday I saw an ad in the papers looking for grannies to serve as judges for something called: the Startup festival:
“It’s been said that if you want your startup to succeed, make sure your grandmother can understand it. In this era of technology-for-technology’s sake, a no-nonsense perspective and a simple, repeatable explanation are priceless. So we’re adding an award to this year’s event:The Startup Most Likely To Appeal To A Grandmother
“I think it is brillant!I keep bending everyone’s ear about the population curve and how the top of the curve is over 50 years old wondering why the malls are full of clothing stores that cater to size 0 pre pubescent girls and how the print is so small on instructions that you cannot read it without a magnifying glass and why companies add functions to their products that most people cannot use because they are either useless and or way too complicated…think of programming the remote… a smart phone…a GPS… a delay start on any appliance…http://www.startupfestival.com/en/grandmother/